How to Find an Industrial Real Estate Advisor


Real estate is an essential part of business for most companies. Choosing the right location for your production, workflow and distribution processes, and even warehousing can have a significant impact on your bottom line. An industrial real estate advisor can help you locate and optimize your company’s assets.

While a broker is good at scouting out properties, negotiating terms and showing properties to clients, an advisor takes it one step further by ensuring that your real estate goals align with your company’s business goals. An advisor will take your business plans and find the best locations to support your short- and long-term goals. An advisor will also analyze your property’s impact on employee productivity and satisfaction, cash flow, and other important metrics. Also read

Large consulting firms offer a range of real estate advisory services to real estate investment trusts (REITs), other investors, and corporate real estate groups. These services include market and feasibility studies, land development planning, project valuation, and strategic asset management. These consultants often have a background in a particular sector of the industry, and can provide specialized research, valuation, and modeling.

A small number of commercial real estate brokers have earned special designations and certifications. For example, a CCIM is a Certified Commercial Investment Member who has earned the prestigious CCIM Institute’s professional training, passed a rigorous exam, and has demonstrated expertise in all areas of commercial real estate. You can earn the CCIM designation by taking courses at a university or online, as well as completing a specialized real estate internship.

Real estate databases can help you identify potential clients and properties. For instance, Reonomy provides artificial intelligence-based technology to assist you with finding the right contacts and identifying potential opportunities. Another useful database is the National Association of Realtors’ CRE Martix, which offers access to official NAR education information and the association’s various designations and certifications.

NAR’s educational offerings include webinars and on-demand courses, as well as real estate research and publications. Many of these are designed to help real estate professionals become more knowledgeable, as well as develop a competitive edge.

Joining a professional commercial real estate association can also provide opportunities to network with colleagues and potential clients. In addition, membership can lead to job postings and discounts on CRE software and other services. The Urban Land Institute (ULI), International Council of Shopping Centers (ICSC), and the Certified Commercial Investment Members (CCIM) are all worth exploring.

A strong work ethic, confidence in your abilities, and patience are all essential for a career as a commercial real estate advisor. You should prepare a back-up fund with six months to a year’s worth of expenses, as there are frequent ups and downs in the CRE industry. Finally, make sure you are comfortable cold-calling prospective clients, and don’t be afraid to attend industry events to meet people already in the business. It’s an excellent way to build your network and increase your sales potential.


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